Advertisers have dispensed with the idea of promoting a product’s attributes in favour of marketing the product’s image. This image is conceived by marketing psychologists quite independently of the product itself, and usually has more to do with a target market than the item being sold.
The result of this is that sweets and fizzy drinks are sold as fun for kids and adults. Even though we know they’ll rot our teeth, make us fat and wreck our health, we still keep buying them, eating them – and even giving them to those we love. Tragic but admittedly clever.
As one of my Eat Well Gang said,
“I suppose the Victorians had opium dens
– we have McDonalds and CocaCola.”
I’d like to add Haribo, Maoam, Rowntree’s etc to that.
While talking about breakfast cereals aimed at children, Dr Christiane Northrup said,
“Think of these massive doses of sugar as no different to drugs and alcohol. Premature death is coming from alcohol and sugar.”