The very inconvenient truth that nobody wants to talk about is that to resolve the obesity crisis, we need to eat less food. And we need to particularly eat less unhealthy food which generally comes in a packet and has a logo on it and is generally owned by a very large multinational corporation.
In a dramatic change of direction, ex-advertising executive (promoting the likes of Coca Cola and McDonalds), Dan is a founder and Chief Executive of Living Loud which aims to help people live longer, healthier and happier lives by overcoming, preventing and managing lifestyle illness. Here’s a piece he wrote comparing the food industry to tobacco and a great article about snacking.
It’s World Obesity Day today.
If diets worked there would be really one diet, everybody would go on it, lose weight and that would be the end of it.
But 95% of diets don’t work (other than short-term). So what’s the answer? Don’t diet, learn to eat well.
Real, fresh food is the solution.
World Obesity Day
Action on Sugar
Obesity poses such a threat to the country that it should be treated as a “national risk” alongside terrorism.
Prof Dame Sally Davies
Chief Medical Officer 2015
Did you know that French kids don’t get fat? They have the lowest levels of childhood obesity in the developed world and it’s the only place where it isn’t rising. Children aren’t educated about nutrition and taught to be anxious about food, they are taught the joy of food and learn to love it.
At home, the family eats together so children develop a taste for real food, not fake ‘children’s food’. Kids don’t snack randomly but learn to wait. Parents don’t use food as bribes or rewards for good behaviour – it’s for pleasure and nourishment.
The French rarely buy ready meals or takeaways. Instead, they spend more than we do on real food, revelling in copious amounts of butter, cheese and cream. They consistently have the highest levels of saturated fat intake in Europe and the lowest levels of heart disease. It’s termed the French Paradox; how do they get away with it? But actually there is no paradox. Research, including a review last year by Cambridge University of 72 studies, reveals an “absolute lack of evidence that consuming saturated fat leads to heart disease“. Yet the old school dietitians still cling to the notion and only last month, Nigella Lawson was vilified in the paper for using coconut oil in her new cookery book. But the French aren’t doing something mysterious to cheat the death that their diet deserves; their diet does them good. They look at the British eating processed sugar and oil and think we’re mad.
The French government helps too, with tough policies designed to prevent commercial interests damaging the health of its children. Tax on fizzy drinks (Jamie Oliver is campaigning to introduce the same here), health warnings on TV ads for snack foods, incentives for fruit and vegetable producers, no hormone treatment of animals, no vending machines in schools, water only to drink with the children’s 4-course, freshly-prepared school lunches for which they have a 2 hour break! Sounds good to me.
Top tip: Like the French, learn to love real food.
(I wrote this month’s piece a few weeks ago and decided to post it as intended in spite of the recent terrible events. It seems appropriate to celebrate the French at this time.)