Once upon a time in the merry, 3-meals-a-day, real-food land of Britain, we didn’t snack and were slim and healthy. We farmed the earth and ate its good plants and animals. Then money-making men rubbed their hands at inventing artificial food, “We can snare people in The Snack Trap. Muahahaa”. Adverts were the Snack Trap’s lure: Milky Way “the sweet you can eat between meals without ruining your appetite” (1970) “A finger of Fudge is just enough to give your kids a treat” (1979) “Have a break, have a Kit Kat” (1958). “A drink’s too wet without one” Rich Tea (1985). And I bet you know who makes exceedingly good cakes (1967).
There’s no escape; tempting, unhealthy nibbles constantly surround us. They’re at work, in town, thrust at us when buying a newspaper, alongside us as we queue to pay for petrol (if we can get through the throng of schoolkids buying lurid-coloured drinks and snacks of all kinds except the healthy kind). People snack all day long.
Halloween masks, costumes and pumpkin lanterns are scary enough, but read the ingredients lists on the products for giving to dressed-up kids on your doorstep on 31st October. Check out Joanna Blythman’s Swallow This for a bed-time story with shocks and frights aplenty as she exposes the deadly cauldron mix. How weird that we “treat” our kids (and ourselves) with health-damaging sugar and chemicals.
No-one is defending us. When the Health Education Authority complained about the ads, the regulator sided with the manufacturer. It’s up to you to escape the trap by eating enough good food to keep you full and satisfied. And the government’s guidance on 400kCal breakfasts won’t help. A low-cal, breakfast-cereal-induced, blood-sugar roller-coaster virtually guarantees that you’ll be ravenous way before lunchtime. With desperate, blood-curdling cries, you’ll trample your boss underfoot to snatch the last sugary snack from the vending machine. Aaaarrrrgh!
Top tip – Eat well to escape The Snack Trap
To stay safe, try these breakfasts.