What we need now is a nation of well-informed consumers who understand the difference between the unsustainable plants and animals which are part of the problem and the sustainable animal systems and products which are part of the solution.
CEO of Sustainable Food Trust
…in the future sustainably managed livestock will play a central role in rebuilding the fertility that we’ve lost. So we need to eat the livestock products which come from those regeneratively managed animals, but we need to give up the ones that come from the intensive side. And the key is to know the difference between the two.