One of the greatest determiners of your health and well-being is getting the right advice. It’s a sad fact that in Britain today most of what is eaten is not food. How is it that unhealthy products are now the norm? Bad advice. They call it – Great marketing!
It’s crucial to choose carefully whose messages you put your trust in. Surely official messages from the government are sound? I wish they were. But Public Health England appointed a committee of fake food industry reps to design the UK ‘Eatwell’ Guide as explained here by Zoe Harcombe who concludes that public health cares zero about your health.
My discovery in 2004 of its shortcomings, through the effects on my own health, destabilised my world and made me cynical, suspicious and angry. It’s why I work so hard spreading the real food message. A bit like Steve Bennett (review of his book Fat and Furious coming soon) who has done tremendous things since he found out the truth.
Last month I wrote about a healthy vegetarian diet and this month’s Eat Well News will be about the healthy omnivorous diet and the benefits of meat and fish. Either way there is one foundational principle in common – if you want to be healthy you need to eat food not edible food-like products full of health-damaging sugar, vegetable oil and chemicals.
The Food Foundation publishes an annual report called The Broken Plate. It looks at our food system, its impact on our lives and the remedies we could pursue.
It makes sobering reading. Here are a few snippets (in italics) with my comments:
Weight
“For many, food is a source of anxiety and misery, with over a third of people reporting trying to lose weight most of the time.” (30% of men, 45% of women – that’s almost half the female population dieting most of the time!) With diet clubs and diet products never more popular, for me this is proof that the low-fat message is not helping people and drives them towards unhealthy processed foods. In the 1970s, when we all ate full-fat, real food cooked at home, almost everyone was slim.
80% of UK adults said they check nutrition labels on food and drink, mainly for calorie or sugar content. Buying products with labels is the real root of the problem.
Health
What we eat has become the biggest risk factor for preventable disease.
“competition to maximise market share creates an economic imperative to sell us foods that are cheap to produce and have the greatest profit margins – but these are the same foods that are making us unwell.”
“The food system was not always this way.”
The problem was started by government policies after the second world war. They wanted maximum calories produced cheaply – they didn’t understand nutrition and health at all.
“mass producing cheap foods that cause disease and damage the environment.”
Cost
There are graphs showing the affordability of the Eat Well Guide. Since the Eat Well Guide is not helpful for people’s health, it’s of little interest to know how much it costs.
There are lots of people showing how to cook healthy cheap meals – God bless Jamie Oliver. I wrote my own recipe booklet Eat Well and Save to prove the point that real food is cheaper than ready meals and takeaways.
Comparing 100g of chicken to 100g of chickpeas makes little sense. Chicken has way more nutrition and chickpeas are in no way equivalent. Plant-based fake chicken is ultra-processed and contains vegetable oil so is massively unhealthy. Plants are healthy. Plant-based fake meats are among the most unhealthy foods now sold.
A key recommendation I heartily agree with is the need to stop marketing sugary breakfast cereals and yoghurts to children. These fuel childhood obesity and type 2 diabetes, which used to be very rare in children but are now common. The legislation was all done and ready to enact but Rishi kicked it down the road and failed to do something obvious and beneficial. Guess who’s not getting my vote?
Perhaps the most telling thing is this picture breaking down marketing spend.
So Big Food has mislead everyone into having habits they believe to be good which are really damaging their health.
Top tip: If it’s advertised heavily, don’t eat it!
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